http://www.dailymail.co.uk/news/article-2344330/Boris-Johnson-rock-roll-star-Music-fans-help-boost-Tory-poll-rating-London-mayor-leader.html
Elite People- Boris Johnson and David Cameron both are known by the whole nation so the audience will be interested in these two characters.
Uniqueness- Boris Johnson has a unique character as a politician and seems an unlikely person to be connecting with the "rock and roll" members of society.
Negativity- The public love to "hate" on David Cameron so to hear that Boris Johnson has more percentage votes is almost a joke but also showing how unpopular David Cameron is which goes along with the public mood.
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